ALASTAIR BROWNLEE ABU DHABI TRIATHLON, brownlees abu dhabi, abu dhabi triathlon brownlee


The Brownlee Tri, a new event started in 2013 by the world famous triathlon brothers, is on the shortlist for the coveted BT Sport Industry Awards.

It joins the PruHealth World Triathlon Grand Final London in the top five events included in the Participation Event of the Year category.

The Brownlee Tri took place for the first time in 2013 and had over 1,000 competitors discovering triathlon at the Fountains Abbey World Heritage Site in front of 5,000 spectators.

BT Sport AwardsThe PruHealth World Triathlon Grand Final London took place in September 2013 at the Olympic Triathlon venue of Hyde Park and offered amateur athletes the opportunity to compete at the same venue as their Olympic triathlon heroes. More than 2,500 members of the public had the chance to compete in Hyde Park and complete their personal triathlon challenge with 96% of participants recommending the event to others.

British Triathlon has a successful track record at the Sports Industry Awards having won Sport Governing Body of the Year in 2010 and 2012 and hopes 2014 will be another year for celebration for triathlon. The Award winners will be announced in London on 8 May.

The Official Shortlist was selected through an extensive Steering Process involving 50 key industry figures and more than 60 hours of intensive judging, fully overseen by Deloitte, the Official Independent Scrutineers of the BT Sport Industry Awards.
The Official Shortlist will now go forward for consideration by the main Judging Panel, who will decide the winners in each category. Made up of leaders from across the sport industry and the wider business world, each Judge brings to bear years of expertise in a particular field, as well as their wider industry perspective.
More information on the Judging Panel and the overall judging process can be found at

SHORTLIST: Participation Event of the Year, sponsored by Robertson Taylor W&P Longreach
• Bank of Scotland Great Scottish Run 
• Brownlee Tri 
• Prudential RideLondon 
• PruHealth World Triathlon Grand Final 
• Royal Parks Foundation Half Marathon and Ultra 2013


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