triathlon is the new golf


triathlon is the new golfThe golf course has often been described as the outdoor boardroom of business with powerful people making big decisions and connections over 18 holes, but now there seems to be a new way to combine business with sport – triathlon.

The Financial Times and Human Race have launched a triathlon event for high-flyers to compete, fund raise and network this summer.FTTriathlon-4

The Financial Times Triathlon is taking place at Eton Dorney rowing lake on Saturday 13 September 2014 and will see bankers, accountants, lawyers, management consultants and others compete in teams or as individuals.

There will no doubt be some serious rivalry, not to mention some seriously expensive kit on show but the other side of the event is too raise money for the charity Impetus-Private Equity Foundation.

Impetus-PEF is committed to transforming the lives of children and young people trapped in poverty in the UK.

Several prominent City organisations have already committed to entering teams in the event, including CVC Group, Blackstone, KKR, HgCapital, Wiggle, Apax, BC Partners, ISIS, Warburg Pincus, Coller Capital and Calculus.

Having big companies and wealthy people taking part in fundraising in this way, comes with obvious financial times triathlon launch 2014advantages and overall the event is aiming to raise at least £100,000.

The main competitive focus of the day will be the Sponsored Race Cups, which will be contested over the Merger Market Group Sprint Triathlon made up of a 750m swim, 21.2km bike ride and 5km run. Participants can also take part in the PWC Relay over this distance and shorter distances are also being offered.

Ben Hughes, Deputy CEO of the Financial Times, said: “we are delighted to partner with Human Race again and launch the Financial Times Triathlon… this event is a unique opportunity for us to support this key industry audience in a different but equally competitive field.”

Nick Rusling, CEO of Human Race, said: “The social nature and accessibility of triathlon provides a wonderful environment for friends and colleagues from the same industry to gather, get competitive and raise funds for the same cause. I have no doubt that the private equity industry will embrace this in full force.  It’s going to be fun.”

For more information or to enter the event visit


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