triathlon industry survey 2014


triathlon industry survey 2014
Infographic of the headline findings of survey – TIA

tia logo, triathlon survey 2012, triathlon fastest growing sport in the uk, triathlon facts and figures, triathlon reviewsWith the success of Britain’s top triathletes at the Olympics in 2012 and last year in the ITU, it’s not surprising to see triathlon is still one of the fastest growing sports in the country.

But now, thanks to research by the Triathlon Industry Association (TIA), we have some numbers to show for it. Their survey of more than 4000 triathletes revealed that Britain’s multisport community experienced double digit growth last year with an estimated 16% uplift in participation.

The interim research results show a significant increase in all types of race start – Sprint, Olympic, Middle and Long distance across 2013 compared with 2012, with the average number of events entered rising to 1.8, compared to 1.6 in 2012.

It’s now estimated that the UK is home to 110,000 active triathletes. triathlon participation 2013However, if you compliment this figure with research from British Triathlon – the figure could be even higher. According to the organisation, there were almost 175,000 race starts last year. That figure is only for England and Wales and doesn’t take into account Scotland and Northern Island as well. Furthermore, the organisation says there are now 993 registered races taking place across England and Wales 

It’s all good news for triathlon which has clearly been boosted by a certain pair of brothers from Yorkshire but also, the TIA says last summer’s hot weather had a positive impact as well.

Gary Roethenbaugh, the author of the report commented on the findings,

“This is the second year we have undertaken this study on behalf of all the sport’s commercial stakeholders, and the results are very encouraging. The triathlon industry is determined to understand ever deeper the behaviour, needs and wants of both the sport’s existing fans and its newcomers to inform what is done collectively and individually to feed their passion.”

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Brownlees share Abu Dhabi Crown

Other findings from the survey point to, not only a thriving sport but also a committed community with 85% of athletes training for over five hours per week throughout the winter months and 88% considering a race entry within the next twelve months.

The TIA, which comprises event organisers, equipment manufacturers, tour operators, retailers, distributors and media, has worked in conjunction with the British Triathlon Federation to compile the findings which extend to all areas of a triathlete’s lifestyle.

A complete copy of the data study is available to TIA members. For new membership enquiries, visit:




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